Index of: home/BUSN 4478 SERVICES MARKETING/CLASS PRESENTATIONS/

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Name Size Date Uploaded
WEEK 1&2-Introd
uction to Servi
ces Marketing.p
pt
WEEK 3-Consumer
Behavior in a
Services Contex
t.pptx
WEEK 4-Position
ing Strategies
for Services.pp
tx
WEEK 5-Developi
ng Service Prod
ucts and Brands
.pptx
WEEK 6- Distrib
uting Services
Through Physica
l and Electroni
c Channels.pptx
WEEK 7-Setting
Prices and Reve
nue Management.
pptx
WEEK 8-Promotin
g Services and
Educating Custo
mers.pptx
WEEK 10-Designi
ng Service Proc
esses.pptx
WEEK 11-Craftin
g the Service E
nvironment.pptx
WEEK 12&13-Mana
ging People for
Service Advant
age.pptx
WEEK 14-Managin
g Relationships
and Building L
oyalty.pptx

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