uction to Servi
ces Marketing.p
pt
Behavior in a
Services Contex
t.pptx
ing Strategies
for Services.pp
tx
ng Service Prod
ucts and Brands
.pptx
uting Services
Through Physica
l and Electroni
c Channels.pptx
Prices and Reve
nue Management.
pptx
g Services and
Educating Custo
mers.pptx
ng Service Proc
esses.pptx
g the Service E
nvironment.pptx
ging People for
Service Advant
age.pptx
g Relationships
and Building L
oyalty.pptx